RIMMEL “LIVE THE LONDON LOOK”

I’ve teamed up with Rimmel to introduce you to new slogan LIVE THE LONDON LOOK ๐Ÿ˜›

โ€œWe want to move accordingly with our consumer [and] they donโ€™t want to be told what to do, they want to have a dialogue,”Montse Passolas, vice president global marketing at Rimmel London & Manhattan at Coty explained. โ€œNow is the moment,’The London Look’ is whatever you want it to be, itโ€™s a vibe, an attitude, and we want that self-expression to resonate anywhere around the world and for people to feel like they can express who they are and what they feel regardless of gender or culture. Thatโ€™s the message we want to pass.”

โ€œโ€˜Live the London Lookโ€™ invites and inspires guys and girls to explore the many versions of themselves. Cara, Rita, and the Rimmel influencer squad, combined with Dexter Navyโ€™s raw cultural vision – bring a breath of fresh air to this category,โ€ said Rosie Bardales, executive creative director at BETC London.

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I was wearing: coat ISOLATED HEROES, jeans TOPSHOP, shoes ASOS, tee DIY, earrings NOBASICBOMBSHELL

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