RIMMEL “LIVE THE LONDON LOOK”

I’ve teamed up with Rimmel to introduce you to new slogan LIVE THE LONDON LOOK 😛

“We want to move accordingly with our consumer [and] they don’t want to be told what to do, they want to have a dialogue,”Montse Passolas, vice president global marketing at Rimmel London & Manhattan at Coty explained. “Now is the moment,’The London Look’ is whatever you want it to be, it’s a vibe, an attitude, and we want that self-expression to resonate anywhere around the world and for people to feel like they can express who they are and what they feel regardless of gender or culture. That’s the message we want to pass.”

“‘Live the London Look’ invites and inspires guys and girls to explore the many versions of themselves. Cara, Rita, and the Rimmel influencer squad, combined with Dexter Navy’s raw cultural vision – bring a breath of fresh air to this category,” said Rosie Bardales, executive creative director at BETC London.